House of Brands
Rooted in law, our House of BrandsTM group consists of full service law firms and highly specialised ‘portfolio brands’ across legal and professional services.
Having a diverse portfolio means our brand boards can run their businesses, focussed on the specific needs of their client base.
It also offers stability to our ambitious group growth strategy, bigger buying power, a broader range of expertise, efficiencies of scale and greater opportunities for career development across fee earning and support teams.
Full service law firms
A life and business law firm providing legal advice in major cities across the UK.
A South-East law firm for the local community, their families and their businesses.
Specialist portfolio brands
A national consumer champion law firm for people and their families.
Uninsured loss recovery experts for motor, property and highways claims.
Cyber and data security consultancy, supporting compliance and regulatory needs.
Ampa Group Services
Supporting all our client-facing brands with a solid foundation for growth, is the backbone of our group: Ampa Group Services (AGS).
Our AGS team consists of centralised functions, including people, BD and marketing, IT, project management office, risk and compliance, procurement and finance, working closely with our strategic executive office function.
Servicing the entire group, AGS provides specialist skills, intelligence and tools; maximising the value of existing resources and ensuring we optimise productivity for those delivering services directly to end clients, via our brands.
Case study: Mayo Wynne Baxter ‘amps’ up growth
Joined Ampa: May 2022
Result: 12% revenue increase
Driver: organic growth and merger with Lawson Lewis Blakers
In it’s first year after joining Ampa, Mayo Wynne Baxter reported 12% revenue growth in the last financial year – six times the growth it had experienced in the four years previous - taking the firm’s turnover to more than £12.7m.
Dean Orgill, chief executive partner at Mayo Wynne Baxter, said: “Our growth has been steady over the past four years, but since joining the Ampa group we’ve been able to turbo-charge our expansion by attracting top talent, accessing a wider pool of business support experts and offering enhanced career development and training for our teams.”
More about House of Brands
How does it work? Do you ‘buy-out’ companies? .
To date, we have not acquired brands, instead we have formed true mergers.
As part of the merger there is an equity swap, where senior individuals (usually existing partners or C-Suite) will become members of Ampa at group level.
We also create brands from existing services when we see a distinct client need, for example Coadax.
What’s a member of Ampa? .
A member of Ampa holds an equity stake in the entire group and is remunerated through profit share.
What is the benefit of the House of Brands? .
Having a diverse portfolio means our brand boards can run their businesses, focussed on the specific needs of their client base.
It also offers stability to our ambitious group growth strategy, bigger buying power, a broader range of expertise, efficiencies of scale and greater opportunities for career development across fee earning and support teams.
Can anyone join Ampa's House of Brands?.
Culture comes first – and we are keen to hear from individuals, teams and businesses that share our values and ethos.
If you are interested in exploring further, please get in touch.
Is Ampa a trading brand? .
No, Ampa is not a trading brand – Ampa is the name of the group.